We're Not a Charity. We're a Movement.

I.A.M. stands for It's A Movement. We're flipping the script on giving. No red tape. No waiting. We see a need, we meet it. In the mall, in the park, on the block. Your donation could buy a kid new shoes one minute, and school books the next.

Real-Time Impact

We act fast. We're on the ground, making a difference the moment it's needed, where it's needed.

100% Transparent

Every dollar you give goes directly to the cause. Our running costs are handled by private backers. No exceptions.

Community Powered

We team up with local shops and people who know the streets to make sure every action counts.

Our Crew

Shout out to the brands and people who help us make it happen.

StreetWear United
BookSmart Foundation
Local Kicks
The Food Wagon

Ready to Make a Move?

Browse the latest drops, fund a cause, and see your impact in real time. Let's change the world, one block at a time.

See The Impact